Dr Saraswathi C - Bannari Amman Institute of Technology

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Experience Type	Organization	Date of Joining	To	Total Experience
Engineering	Bannari Amman Institute of Technology, Sathyamangalam	28.11.2018	Till Date
Engineering	SSM College of Engineering	02.06.2011	27.11.2018	7 Year(s) & 5 Month(s)
Engineering	Maharaja Prithvi Engineering College	18.06.2007	01.06.2011	3 Year(s) & 11 Month(s)

Degree	Specialization	Institute	University	Year of Passing
B.Com	Commerce	PKR Arts College for Women	Bharathiar University, Coimbatore	2002
MBA	Management	PKR Arts College for Women	Bharathiar University, Coimbatore	2004
M.Phil	Managament	Alagappa University	Alagappa University, Alagappa Nagar, Karaikudi	2009
Ph.D	Marketing	Bharathiyar University	Bharathiar University, Coimbatore	2016

Jaya E, Chandraiah T, Singh B, Saraswathi C, Ranjan Padhi M & Suganthi D, “A GAN-Based Approach for Predicting Human Behavior in Smart Home Environments,” 2025 8th International Conference on Computing Methodologies and Communication (ICCMC), Erode, India, pp. 1531-1536, Sep 2025, DOI: 10.1109/ICCMC65190.2025.11140800.

Gaurav Kumar , Devayani G, Saraswathi C, Melba Kani, Sandeep Dongre, Mohamed Mallick M S , “Exploring Consumer Behavior in E-Commerce with AI Personalization and Market Trends Analysis Models,” International Conference on Integrated Circuits and Communication Systems (ICICACS)”, April 2025, Pages. 1-6, doi: 10.1109/ICICACS65178.2025.10967904.

“Karthikayani,Nithya A R, Chaitali Bhattacharya, Saraswathi C, Prasanna S S, Nandhini M, “Predicting Faculty Emotions and Job Satisfaction from Facial Expressions in Higher Education Using CNN-SVM Models”,Global Conference in Emerging Technology (GINOTECH – 2025), Jul 2025, DOI: 10.1109/GINOTECH63460.2025.11076652.”

Sathyasundari S, Saraswathi C, Arulini K, Gupta R, Pradeepa K, & Girimurugan B, “Ensemble Evolutionary Algorithm for Feature Selection and Classification in Healthcare Data Mining”, “Informing Science: The International Journal of an Emerging Transdiscipline”, Volume: 28, Issue No. March 2025, Pages. 18, DOI: 10.28945/5418, 2025.

Saraswathi C, A Suhashini, Aisha Banu, Balamurugan S, “An Empirical Analysis of Correlation Between Student Demographics, Learning Outcomes and Blended Learning”, Cahiers Magellanes-NS, Vol.No.6, Issue. No.1, 2024.

Saraswathi C, “An Empirical Study on Customer Delight on Commercial Bank Services With Special Reference to Axis Bank In Erode”, Indian Journal of Engineering Science and Technology, Vol.No.17, 2024.

Mohan N, Saravanan, Malath G, Saraswathi C, Saras, “An Empirical Investigation on Competency Mapping in Monitoring the Performance Appraisal in it Sector”, Educational Administration Theory and Practice Journal. 5. 4860-4869. 10.53555/kuey.v30i5.3718,2024.

Saraswathi C, “Cashless Transaction: How this Creates a New Regime in Consumer Economic Management?”, Neuro Quantology,Volume 20 Issue 12, Pages- 3859-3868,DOI:10.48047/NQ.2022.20.12.NQ773710,2022.

N Mohan, Saraswathi C, “Effect of Store Displays on Consumer Impulsive Buying Behaviour in Coimbatore”, Educational Administration: Theory and Practice, 30(5), Pages 3180–3187. https://doi.org/10.53555/kuey.v30i5.3409.

S.No.	Title	Date	Reg. No.	Status	Level	Funding Agency
1	DESIGN AND FABRICATION OF AUTOMATIC DIFFERENTIAL UNIT LOCKING SYSTEM	23.01.2023	202341004374	Filed	National	Self

S.No.	Topic	Program	Venue	Date
1	Indian Scenario of Intellectual Property Rights	Guest Lecture	Kaamadhenu Arts and Science College	24.09.2024
2	Intellectual Property Rights and Awareness LabView based Industrial Automation for Process Industries	IPR Awareness Programme	Kamadhenu Arts and Science College, Sathyamangalam	02.08.2023