Marketing

S No Faculty Name Area of specialization Journal Name Title of the Paper Published Year Link
1 Nagarajan S Marketing International Journal Of Innovative Technology And Exploring Engineering (IJITEE A Research On Brand Switching Factors Of Millennial Customers On Toiletries 2019 Web Link
2 Nagarajan S Marketing International Journal Of Innovative Technology And Exploring Engineering (IJITEE) A Research On Buying Behaviour On Organic Foods With Special Reference To Erode District 2019 Web Link