School Of Management Studies Publications - Bannari Amman Institute of Technology

S.No	Publication Details
1	J.Ashok , "Comparative Study Of HRM Practices In Banks " , International Journal of Disaster Recovery and Business Continuity , Vol. 12 , International Journal of Disaster Recovery and Business Continuity , No. 1 , pages 674 - 678 , FEB 2021
2	Dr. Maya Salimath G, Dr. G. Radha Krishna Murthy, Dr. S. Barathi, Dr. J. Ashok , "STUDY ON IMPACT OF SELF-REALIZATION ON EMPLOYEE ENGAGEMENT" , Turkish Journal of Computer and Mathematics Education , Vol. 12 , Turkish Journal of Computer and Mathematics Education , No. 10 , pages 3550 - 3556 , APR 2021
3	ANTONY RAJ JM , "Does Job Satisfaction create Work Engagement : A study using Teachers in Private Engineering colleges in Tamilandu" , Solid State Technology , Vol. 64 , Solid State Technology , No. 2 , pages - , MAY 2021
4	J Ashok , "RECRUIT THROUGH AI: Improve Quality of recruitment " , Design Engineering , Vol. , Design Engineering , No. 7 , pages - , JUL 2021
5	ANTONY RAJ J M , "Drivers for Choosing Sales Curriculum and Sales certification among engineering students " , Design Engineering , Vol. 2021 , Design Engineering , No. 8 , pages 12394 - 12408 , NOV 2021
6	Antony Raj J.M , "Do Socially Responsible Stocks outperform the General Stocks in the Indian Market " , TEST ENGINEERING AND MANAGEMENT , Vol. 82 , TEST ENGINEERING AND MANAGEMENT , No. JANUARY - FEBRUARY 2020 , pages 12536 - 12544 , FEB 2020
7	J Ashok , "EMOTIONAL INTELLIGENCE " , International Journal of Advanced Science and Technology , Vol. 29 , International Journal of Advanced Science and Technology , No. 5 s , pages 1640 - 1648 , APR 2020
8	B.Nandhini, J.Ashok , "Restaurant Selection Behaviour among Young Adult Consumers â?? An Empirical Study in Coimbatore District, Tamil Nadu, India " , TEST Engineering and Management , Vol. 83 , TEST Engineering and Management , No. May-June , pages 2824 - 2833 , MAY 2020
9	B.Nandhini , "Competency Mapping: Skill Gap Analysis for the Employees in a Logistics Company in Tamil Nadu, India" , TEST Engineering and Management , Vol. 83 , TEST Engineering and Management , No. May-June 2020 , pages 2854 - 2863 , MAY 2020
10	ANTONY RAJ JM , "REPUTATION MANAGEMENT IN SOCIAL NETWORKS - STUDY OF TOP ORGANISATIONS IN INDIA" , INTERNATIONAL JOURNAL OF PSYCHOSOCIAL REHABILITATION , Vol. 24 , INTERNATIONAL JOURNAL OF PSYCHOSOCIAL REHABILITATION , No. 8 , pages 13138 - 13146 , FEB 2020
11	P.Arun prakash (PSG CAS) and T.Sisili , "A study on Influence of Bank specific Profit ability Indicators on Net Interest Margin" , International Journal of Disaster Recovery and business continuity , Vol. 11 , International Journal of Disaster Recovery and business continuity , No. 3 , pages 2596 - 2605 , DEC 2020
12	Ms.B.Nandhini, Dr.D.David Winster , "Reduction Of Logistics Cost Through Cross Consolidation Of Loads" , International Journal of Disaster Recovery and Business Continuity (Web of Science) , Vol. 11 , International Journal of Disaster Recovery and Business Continuity (Web of Science) , No. 3 , pages 2588 - 2595 , DEC 2020
13	D. David Winster Praveenraj, B. Nandhini, K. Karpaga Kavitha , "Level of Work life Quality and Enrichment â?? A Study among Workforce of Indian Retail Sector" , International Journal of Research and Scientific Innovation (IJRSI) , Vol. , International Journal of Research and Scientific Innovation (IJRSI) , No. Issue V , pages - , MAY 2019
14	D. David Winster and T.Sisili , "HRM PRACTICES IN MEDIUM ENTERPRISES IN INDIA " , IJARIIE , Vol. 5 , IJARIIE , No. 3 , pages 1555 - 1558 , JUN 2019
15	T.Sisili and D.David Winster Praveen Raj , "Impact of Macro Economic Variables on Stock Indices of Indian Stock Market" , International journal of Innovative Research in Technology , Vol. 6 , International journal of Innovative Research in Technology , No. 1 , pages 282 - 290 , JUN 2019
16	ANTONY RAJ J.M,ASHOK J,S.MURUGAPPAN , "TESTING CORRELATION BETWEEN SATISFACTION OF WORK RELATED BASIC NEEDS AND JOB ENGAGEMENT : A STUDY AMONG STAFF OF ENGINEERING COLLEGES IN ERODE" , INDIAN JOURNAL OF PUBLIC HEALTH RESEARCH AND DEVELOPMENT , Vol. 10 , INDIAN JOURNAL OF PUBLIC HEALTH RESEARCH AND DEVELOPMENT , No. NO 3 , pages 1066 - 1071 , MAR 2019
17	Mr.A.Prasanth, Mr.S.Gokul Kumar, Ms.M.Sowmiya, Ms.K.Keerthana and Ms.Priyanka , "Customer Perception Towards Plastic Money " , International Journal of Advance Research and Innovative Ideas in Education , Vol. 5 , International Journal of Advance Research and Innovative Ideas in Education , No. 1 , pages 422 - 433 , FEB 2019
18	Mr.A.Prasanth, Mr.S.Gokul Kumar, Ms.K.Keerthana, Ms.Priyanka and Ms.M.Sowmiya , "A Study on Customer Intentions and Satisfaction Towards Shopping Online" , International Journal of Advance Research and Innovative Ideas in Education , Vol. 5 , International Journal of Advance Research and Innovative Ideas in Education , No. 1 , pages 434 - 440 , FEB 2019
19	Gokul Kumar S and Nagarajan S , "Customer Satisfaction on Mobile Banking: A Study with Reference to Selected Districts of Tamilnadu" , International Journal of Research and Scientific Innovation , Vol. 6 , International Journal of Research and Scientific Innovation , No. 6 , pages 149 - 154 , JUN 2019
20	A.Prasanth,J.M.Antonyraj , "Comparative Study of Online and Offline shopping of Electronics Products" , IJRSI , Vol. VI , IJRSI , No. VII , pages - , JUL 2019
21	D.David Winster Praveenraj, A. Prasanth , "A Study on Pre and Post-Purchase Behaviour Exhibited by Online Shoppers with Special Reference to Shoppers of Amazon.in " , Restaurant Business , Vol. 118 , Restaurant Business , No. 6 , pages 100 - 103 , JUN 2019
22	J Ashok , "Impact of Employee Empowerment on Productivity " , International Journal of Recent Technology and Engineering , Vol. 8 , International Journal of Recent Technology and Engineering , No. 4 , pages - , NOV 2019
23	T.Sisili,D.David Winster Praveen Raj , "Does the recent global business growth exhibit an inclusive growth? a research on socio eonomic status of " , IJRTE , Vol. 8 , IJRTE , No. 4 , pages 9928 - 9938 , NOV 2019
24	Ms.B.Nandhini, Dr.D.David Winster Praveenraj , "IJCIRAS Paper - WORK LIFE BALANCE OF WOMEN FACULTY MEMBERS IN EDUCATIONAL INSTITUTIONS" , International Journal Of Creative and Innovative Research In All Studies (IJCIRAS) , Vol. 2 , International Journal Of Creative and Innovative Research In All Studies (IJCIRAS) , No. 7 , pages 29 - 32 , DEC 2019
25	S. Nagarajan, A. JaferSadhiq , "A Research on Brand Switching Factors of Millennial Customers on Toiletries" , International Journal of Innovative Technology and Exploring Engineering (IJITEE) , Vol. 8 , International Journal of Innovative Technology and Exploring Engineering (IJITEE) , No. 12S , pages 490 - 494 , OCT 2019
26	A. Jafersadhiq, S. Nagarajan , "A Research on Buying Behaviour on Organic Foods with Special Reference to Erode District" , International Journal of Innovative Technology and Exploring Engineering (IJITEE) , Vol. 8 , International Journal of Innovative Technology and Exploring Engineering (IJITEE) , No. 12S , pages 470 - 475 , OCT 2019
27	David Winster Praveenraj, S.Gokul Kumar and V. S. Karthic , "ANALYSIS OF THE RETURN ON EQUITY (ROE) FOR TELECOMMUNICATION INDUSTRY USING DUPONT ANALYSIS" , TierÃ¤rztliche Praxis , Vol. 39 , TierÃ¤rztliche Praxis , No. 11 , pages 106 - 121 , NOV 2019
28	T.Sisili , "Role of women in Indian Space Research Organisation " , International Journal of Advance Research and Innovative In Education , Vol. 4 , International Journal of Advance Research and Innovative In Education , No. 2 , pages 1949 - 1956 , APR 2018
29	Gokul Kumar S, Prasanth A, Sisili T and Nandhini B , "A Study on the Effectiveness of Advertisements With Special Reference to IDBI Life Insurance Co. Ltd., Erode" , International Journal of Advance Research and Innovative Ideas in Education , Vol. 4 , International Journal of Advance Research and Innovative Ideas in Education , No. 2 , pages 1921 - 1930 , APR 2018
30	Nandhini Balasubramanian, Nivethini D , "A Study of Multi Criteria Pharma Inventory Classification for a Hospital" , International Journal of Advance Research and Innovative Ideas in Education (IJARIIE) , Vol. 4 , International Journal of Advance Research and Innovative Ideas in Education (IJARIIE) , No. 3 , pages 516 - 521 , MAY 2018
31	J.Ashok , Harshini.E , "A Study on Occupational Stress Among Bus Drivers " , International Journal of Modern Research in Engineering , Vol. 1 , International Journal of Modern Research in Engineering , No. 5 , pages 33 - 40 , MAY 2018
32	Nandhini B, Ashok J , "A Study on the Types and Effects of Influence by Peers among Post Graduate Students in an Educational Institution" , JARDCS , Vol. 10 , JARDCS , No. 5 , pages 333 - 336 , JUL 2018
33	C.Aruljothi and S.Ramaswamy , "Women and Tourism-Pathways for women empowerment " , Nehru School of Management Journal (NSMJ) , Vol. 3 , Nehru School of Management Journal (NSMJ) , No. , pages 107 - 110 , MAR 2018
34	Mr. S. Gokul Kumar, Mr.A. Prasanth, Dr.P.Arun Prakash, Dr. T. Sisili, Ms. B. Devi Abinaya, Mr. R. Krishna Prakash, Ms. T. Susmitha and Mrs. K.M Nithya , "A Study on Customer Delight in Banking" , International Journal of Advance Research and Innovative Ideas in Education , Vol. 4 , International Journal of Advance Research and Innovative Ideas in Education , No. 3 , pages 429 - 449 , MAY 2018
35	Mr. S. Gokul Kumar, Mr. A. Prasanth, Dr. P. Arun Prakash, Dr. T. Sisili, Mr. R. Krishna Prakash, Mrs. K.M Nithya, Ms. T. Susmitha and Ms. B. Devi Abinaya , "A Study on the Performance of SBI and Associate Banks in India" , International Journal of Advance Research and Innovative Ideas in Education , Vol. 4 , International Journal of Advance Research and Innovative Ideas in Education , No. 3 , pages 450 - 460 , MAY 2018
36	Mr. S. Gokul Kumar, Mr. A. Prasanth, Dr. P. Arun Prakash, Dr. T. Sisili, Mrs. K.M Nithya, Mr. R. Krishna Prakash, Ms. B. Devi Abinaya and Ms. T. Susmitha , "A Study on Buyer Preference of Amway Products in Erode District" , International Journal of Advance Research and Innovative Ideas in Education , Vol. 4 , International Journal of Advance Research and Innovative Ideas in Education , No. 3 , pages 461 - 480 , MAY 2018
37	Mr. S. Gokul Kumar, Mr. A. Prasanth, Dr. P. Arun Prakash, Dr. T. Sisili, Ms. T. Susmitha, Ms. B. Devi Abinaya, Mrs. K.M Nithya and Mr. R. Krishna Prakash , "A Study on Developing Competency Mapping among Employees Working in Shree Harie Steel and Alloys, Annur" , International Journal of Advance Research and Innovative Ideas in Education , Vol. 4 , International Journal of Advance Research and Innovative Ideas in Education , No. 3 , pages 481 - 497 , MAY 2018
38	Murugappan S , "A Study on the Impact of Floating Interest Rate on Total Interest Burden of Home Loans at Difference Bandwidth of Interest Rate Cycle" , Journal of Adv Research in Dynamical , Vol. 10 , Journal of Adv Research in Dynamical , No. 10 , pages 504 - 509 , JUL 2018
39	T.SISILI , "Anaysis of crude oil and petroleum products production and consumption in india" , IJIRT , Vol. 5 , IJIRT , No. 7 , pages 321 - 327 , DEC 2018
40	A.Suselan., Dr. J Ashok , "Customer perception of Service quality towards SUN DTH in Coimbatore" , International Journal of Science and Research , Vol. Volume 7 , International Journal of Science and Research , No. 12 , pages - , DEC 2018
41	S.GOKUL KUMAR,A.PRASANTH,P.ARUN PRAKASH,T.SISILI , "A STUDY ON BUYER PREFERENCE OF AMWAY PRODUCTS IN ERODE DISTRICT" , INTERNATIONAL JOURNAL OF ADVANCE RESEARCH AND INNOVATIVE IDEAS IN EDUCATION , Vol. 4 , INTERNATIONAL JOURNAL OF ADVANCE RESEARCH AND INNOVATIVE IDEAS IN EDUCATION , No. 3 , pages - , APR 2018
42	Kalil Rahiman M, Balakrishnan K, Venkatachalam R, Murugappan S, Santhoshkumar S , "Study of diesel with oxygenated fuel blends for its prominence using high performance thin layer chromatography" , International Journal of Engineering and Advanced Technology , Vol. 8 , International Journal of Engineering and Advanced Technology , No. 2S , pages 45 - 53 , DEC 2018
43	Dr.T.Sisili, Mr.S.Gokul Kumar, Mr.S.Sivakumar, Mr.G.Manikandan, Mr.V.Dineshkumar , "A Study on Investors Behaviour Over Investment Options" , International Journal of Advance Research and Innovative Ideas in Education , Vol. 4 , International Journal of Advance Research and Innovative Ideas in Education , No. 3 , pages 696 - 714 , JUN 2018
44	Dr.T.Sisili, Mr.S.Gokul Kumar, Mr.S.Sivakumar and Mr.G.Manikandan , "A Study on Customer Satisfaction Towards Reliance Jio Network" , International Journal of Innovative Research in Technology , Vol. 4 , International Journal of Innovative Research in Technology , No. 12 , pages 834 - 847 , MAY 2018
45	Nandhini Balasubramanian , "A Study On The Level Of Job Embeddedness Among The Employees Of An It Training Firm" , International Journal of Advance Research and Innovative Ideas in Education (IJARIIE) , Vol. 3 , International Journal of Advance Research and Innovative Ideas in Education (IJARIIE) , No. 2 , pages 2207 - 2211 , APR 2017
46	Nandhini Balasubramanian, Isswarya , "A Comparative Study On Customer Satisfaction Between Amazon And Flipkart Customers In An Educational Institution" , International Journal of Advance Research and Innovative Ideas in Education (IJARIIE) , Vol. 3 , International Journal of Advance Research and Innovative Ideas in Education (IJARIIE) , No. 3 , pages 3632 - 3636 , JUN 2017
47	T.Sisili , "Analysis of Cashew nut production in Kerala State " , International Journal of Advance Research and Innovative In Education , Vol. 3 , International Journal of Advance Research and Innovative In Education , No. 6 , pages 568 - 576 , NOV 2017
48	T.Sisili , "Intra Industry Trade between India and Asean 5Nations " , International Journal of Advance Research and Innovative In Education , Vol. 3 , International Journal of Advance Research and Innovative In Education , No. 3 , pages 397 - 406 , MAY 2017
49	Indra Ponnuswamy , "Strategic leadership and entrepreneurial intention among Indian employees" , International journal of Scientific Research and Review , Vol. 6 , International journal of Scientific Research and Review , No. 12 , pages 115 - 124 , DEC 2017
50	A.PRASANTH , "INTERMEDIARIES IMPACT ON AGRICULTURAL PRODUCTS FROM FARMERS PERSPECTIVE" , INTERNATIONAL JOURNAL OF ADVANCE RESEARCH AND INNOVATIVE IDEAS IN EDUCATION , Vol. 3 , INTERNATIONAL JOURNAL OF ADVANCE RESEARCH AND INNOVATIVE IDEAS IN EDUCATION , No. 3 , pages - , JUN 2017
51	C.Aruljothi and S.Ramaswamy , "Rural Tourism Development: Scope and Opportunities in Tamil Nadu" , Tourism Innovations , Vol. 7 , Tourism Innovations , No. 2 , pages 13 - 26 , AUG 2017
52	C.Aruljothi and M.Vigneshwaran , "A Study on Assets and Liabilities Management in Dindigul District Central Cooperative Bank of Natham Branch" , International Journal of Business and Economics Research , Vol. 3 , International Journal of Business and Economics Research , No. 3 , pages 265 - 285 , SEP 2017
53	C.Aruljothi and K.Midhun , "Training Need Analysis of Masseurs and Masseuses: A case of Arya Vaidya Sala, Kottakkal" , Journal of Social Science and Management , Vol. 12 , Journal of Social Science and Management , No. 6 , pages 87 - 94 , APR 2017
54	C.Aruljothi and Mr.A.Mohmadraj Gaffoor , "Impact of Social Media in Online Marketing " , ICTACT Journal on Management Studies , Vol. 3 , ICTACT Journal on Management Studies , No. 3 , pages 576 - 586 , AUG 2017
55	C.Aruljothi and S.Ramaswamy , "Indian Tourism Industry SWOT Analysis" , Proceedings of UGC Sponsored National Seminar on Challenges and Opportunities of Indian Tourism , Vol. , Proceedings of UGC Sponsored National Seminar on Challenges and Opportunities of Indian Tourism , No. , pages 200 - 203 , SEP 2017
56	Subramani Krishnamurthi,Franklin John Selvaraj , "PRODUCT QUALITY, PRICE AND BRAND IMAGE ON CUSTOMER LOYALTY" , International Journal of Scientific Research , Vol. 6 , International Journal of Scientific Research , No. 3 , pages 540 - 542 , MAR 2017
57	Subramani Krishnamurthi,Franklin John Selvaraj , "MEASURING CUSTOMER LOYALTY FOR AFTER SALES SERVICE OF CARS" , International Journal of Scientific Research , Vol. 6 , International Journal of Scientific Research , No. 8 , pages 254 - 255 , AUG 2017
58	K .Subramani, Dr. S .Franklin John , "Impact of Service Quality on Economy, Premium and Super Premium Car Segments" , International Journal of Advanced Information Science and Technology (IJAIST) , Vol. 6 , International Journal of Advanced Information Science and Technology (IJAIST) , No. 6 , pages 1 - 7 , JUN 2017
59	Gokul Kumar S, Jayanthi M, Subramani K and Prasanth A , "An Exploratory Analysis on the Impact of Institutional-Specific cum Macroeconomic Indicators on the Non-Performing Assets of SBI and Associate Banks in India" , ICTACT Journal of Management Studies , Vol. 3 , ICTACT Journal of Management Studies , No. 4 , pages 625 - 631 , NOV 2017
60	Gokul Kumar S, Jayanthi M and Prasanth A , "A Study on the Impacts of Instittutional specific and Macroeconomic Indicators on the Non-Performing Assets of New Private Sector Banks in India" , International Journal of Latest Technology in Engineering, Management and Applied Science , Vol. 6 , International Journal of Latest Technology in Engineering, Management and Applied Science , No. 7 , pages 125 - 132 , JUL 2017
61	Gokul Kumar S and Jayanthi M , "An Empirical Study on Bank-Specific and Institutional-Specific Factors Delineating Key Profitability Indicators of Nationalized Banks in India" , ICTACT Journal of Management Studies , Vol. 3 , ICTACT Journal of Management Studies , No. 1 , pages 427 - 432 , FEB 2017
62	Arun Prakash P and Gokul Kumar S , "The Effect of Macroeconomic Indicators on Foregin Direct Invetment of Brics Countries â?? An Insight into Econometric Models " , ICTACT Journal of Management Studies , Vol. 3 , ICTACT Journal of Management Studies , No. 1 , pages 440 - 446 , FEB 2017
63	Gokul Kumar S, Prasanth A and Naveen E , "A Study About Customers Attitude Towards Product Placements in Movies" , International Journal of Advance Research and Innovative Ideas in Education , Vol. 3 , International Journal of Advance Research and Innovative Ideas in Education , No. 3 , pages 332 - 340 , MAY 2017
64	P. Arun Prakash , "A CAMEL Approach towards overall financial Performance of New Private Sector Banks during Pre and Post Crisis Period " , International Journal of Advance Research and Innovative Ideas in Education , Vol. Vol - 3 , International Journal of Advance Research and Innovative Ideas in Education , No. Issue 2 , pages 1884 - 1892 , APR 2017
65	Malabika Deo , "A Study on Integration of Stock Markets: Empirical Evidence from National Stock Exchange and Major Global Stock Markets " , ICTACT Journal on Management Studies , Vol. Volume 3 , ICTACT Journal on Management Studies , No. Issue 1 , pages - , MAY 2017
66	P. Arun Prakash , "A Study on Causality and Long Run Association between BSE Indices and Macroeconomic Indicators" , International Journal of Advance Research and Innovative Ideas in Education , Vol. Vol - 3 , International Journal of Advance Research and Innovative Ideas in Education , No. Issue 6 , pages 765 - 773 , NOV 2017
67	P. Arun Prakash , "A Multivariate Panel Data Analysis on Nexus between Banks Stock Returns and Institutional Specific Profitability Determinants of Commercial Banks listed in BSE" , International Journal of Advance Research and Innovative Ideas in Education , Vol. Vol - 3 , International Journal of Advance Research and Innovative Ideas in Education , No. Issue 6 , pages 774 - 785 , NOV 2017
68	J.Ashok , "A Study on Customer Satisfaction towards Housing Loans Provided by HDFC Limited " , Asian Journal of Research in Marketing , Vol. Vol 6 No 1 , Asian Journal of Research in Marketing , No. , pages 1 - 9 , FEB 2017
69	J.Ashok , "ATTITUDE AND BEHAVIOURAL INTENTIONS OF CONSUMERS TO USE SUN DIRECT DTH IN COIMBATORE DISTRICT" , Global Journal of Research Analysis , Vol. Volume 6 , Global Journal of Research Analysis , No. Issue 11 , pages 175 - 178 , NOV 2017
70	J. Ashok , "Attitude and Behavioral Intentions of consumers to Use Sun Direct DTH in Coimbatore District " , GJRA , Vol. 6 , GJRA , No. 11 , pages 175 - 177 , NOV 2017
71	Indra Ponnuswamy , ""I-I model for sustainable partnership between Institute and Industry - An Indian Sucess Story"" , International Journal of Advanced Scientific Research , Vol. 4 , International Journal of Advanced Scientific Research , No. , pages 34 - 42 , FEB 2017
72	C.Aruljothi and S.Ramaswamy , "Pilgrimage Tourists of Palani Temple: Socio-Economic Analysis" , Asian Journal of Research in Social Sciences and Management , Vol. 6 , Asian Journal of Research in Social Sciences and Management , No. 6 , pages 1166 - 1181 , JUN 2016
73	Balakrishnan.R , "Business Drivers of woven apparel Exports " , Asian Journal of Research in Social Sciences and Humanities , Vol. Vol. 6 , Asian Journal of Research in Social Sciences and Humanities , No. Issue 6 , pages 16 - 20 , JUN 2016
74	Subramani Krishnamurthi,Franklin John Selvaraj , "A Comparative Study of Factors Influencing Customer Loyalty on After-Sales Service among Different Car Segments in Thanjavur Region, Tamilnadu" , Research Journal of social science and Management , Vol. 06 , Research Journal of social science and Management , No. 06 , pages 15 - 22 , OCT 2016
75	Gokul Kumar S and Jayanthi M , "Impact of Bank-Specific Determinants on Gross Non-Performing Assets - Empirical Evidence from SBI and its Associate Banks in India" , International Research Journal of Management and Humanities , Vol. 3 , International Research Journal of Management and Humanities , No. 1 , pages 87 - 92 , SEP 2016
76	Dr. S. Murugappan and S. Priya Durga (2016) , "Effects of Movement Desirability on Retention of Faculty Talent in Academia" , Asian Journal of Research in Social Sciences and Humanities , Vol. , Asian Journal of Research in Social Sciences and Humanities , No. 4 , pages - , APR 2016
77	P.Arun Prakash , "An Empirical Analysis on Nexus between Credit Risk of Nationalised Banks in India and Macroeconomic Factors â?? An Econometric Perspective" , International Journal of Advance Research and Innovative Ideas in Education , Vol. Vol - 2 , International Journal of Advance Research and Innovative Ideas in Education , No. Issue 3 , pages 1171 - 1171 , MAY 2016
78	P. Arun Prakash , "An Empirical Study on Interface between Non-Performing Assets of New Private Sector Banks in India and Macroeconomic Determinants: An Econometric Dimension" , Asian Journal of Research in Social Science and Humanities , Vol. Vol. 6 , Asian Journal of Research in Social Science and Humanities , No. No. 7 , pages 1044 - 1054 , JUL 2016
79	P. Arun Prakash , "A Study on Impact of Leverage on Profitability: Empirical Evidence from select Pharmaceutical Companies in India" , Asian Journal of Research in Social Science and Humanities , Vol. Vol. 6 , Asian Journal of Research in Social Science and Humanities , No. No. 7 , pages 1036 - 1043 , JUL 2016
80	P. Arun Prakash , "Linkage between Net Interest Margin and Macroeconomic Determinants: Empirical Evidence from Scheduled Public and Private Sector Commercial Banks in India" , International Research Journal of Management and Humanities , Vol. Volume 3 , International Research Journal of Management and Humanities , No. Issue 1 , pages 7 - 12 , SEP 2016
81	P. Arun Prakash , "Impact of Bank Specific Determinants on Net Interest Margin: Empirical Evidence from Public and Private Sector Commercial Banks in India" , ICTACT Journal on Management Studies , Vol. Volume 2 , ICTACT Journal on Management Studies , No. Issue 4 , pages - , NOV 2016
82	A. Sasirekha, J. Ashok , "Employeesâ?? Perception towards Performance Measurement Factors: Structural Equation Modeling Approach" , Asian Journal of Research in Social Sciences and Humanities , Vol. Vol 6 No 1 , Asian Journal of Research in Social Sciences and Humanities , No. , pages 1205 - 1214 , OCT 2016
83	Indra Ponnuswamy , "Impact of learning organization culture on performance in higher education institutions" , Studies in Higher Education , Vol. 1-2 , Studies in Higher Education , No. 41 , pages 21 - 36 , 2016
84	Dr.S.Murugappan and S. Priya Durga (2015) , "What Make Faculty Retention Strategies Effective ? " , An International Interdisciplinary Journal , Vol. , An International Interdisciplinary Journal , No. 4 , pages - , APR 2015
85	V.Ajitha, C.Rajagopal, P.Rajkumar , "Development of Efficient Methods for Mining Hidden Granules on Relational Database Systems" , International Journal of Applied Engineering Research, , Vol. 10 , International Journal of Applied Engineering Research, , No. 4 , pages 3433 - 3438 , 2015
86	C. Rajagopal, V. Ajitha, P. RajKumar , "Enhancing Quality of Service Parameters in Optical Data Packet Switching Networks" , International Journal of Applied Engineering Research , Vol. 10 , International Journal of Applied Engineering Research , No. 4 , pages 3439 - 3442 , 2015
87	V.Ajitha and P. Rajkumar , "Mining Hidden Granules From Relational Database Systems For Recommendation" , Australian Journal of Basic and Applied Sciences , Vol. 9 , Australian Journal of Basic and Applied Sciences , No. 16 , pages 140 - 145 , 2015
88	BALAKRISHNAN R , "EFFECTIVENESS OF ADVERTISEMENTS AND PROMOTIONAL STRATEGIES IN AUTOMOBILE INDUSTRY " , INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW , Vol. 1 , INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW , No. 6 , pages 48 - 55 , AUG 2013
89	Dr.MURUGAPPAN.S 1 BALAKRISHNAN R 2 , "STUDY ON BUYERS BUYING BEHAVIOUR OF HOUSING PROPERTY " , INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW , Vol. 1 , INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW , No. 7 , pages 52 - 64 , SEP 2013
90	Balakrishnan R , "Study on Effectiveness of Training Given to Employees at Sugar Mill " , RESEARCH JOURNAL OF SOCIAL SCIENCE AND MANAGEMENT , Vol. 3 , RESEARCH JOURNAL OF SOCIAL SCIENCE AND MANAGEMENT , No. 7 , pages 15 - 22 , NOV 2013